language: Deutsch   Français   italiano   Español   Português   日本語   russian   arabic   norwegian   swedish   danish   Nederlands   finland   ireland   English  

What Is Pandora Doing Right?

The Atlantic Subscribe Now Follow Us Politics Top Stories This Man Has Nothing to Hide—Not Even His Email Password Michael Brown's Unremarkable Humanity 'The Congress Shall Have Power ... to Declare War' Will Republicans Shut Down the Government Again? The Extreme Partisanship of John Roberts's Supreme Court Democrats Are (Slowly) Learning to Love Obamacare Business Top Stories The Procrastination Doom Loop—and How to Break It How Your Home's Soundscape Directs Your Online Shopping A Fair-Trade-Like Certification for Gender Equality The End of Tanning? Should Musicians Pay to Play the Super Bowl Halftime Show? Working From Home Seems More Legitimate If You Have a Kid Tech Top Stories You Can't Find Everything on the Internet Swap Your Body's Blood for Antifreeze Is There a Better Way to Measure Earthquakes? The Star Wars George Lucas Doesn't Want You To See Why I Wrote a Book About an Obscure '90s Computer Game The Other Neanderthal Sponsor Content Portfolio Diversification, Explained Entertainment Top Stories Writers Should Examine Everything, Even the Supermarket A Video Game for Ferguson Swing Copters : The Randomness of the Universe, Captured in Pixels The Star Wars George Lucas Doesn't Want You To See Why I Wrote a Book About an Obscure '90s Computer Game TV Is Anxious Health Top Stories A Hotline for End-of-Life Care Changing Memories to Treat PTSD 'Going to Switzerland' Is a Euphemism for Assisted Suicide Always Make Promises The Procrastination Doom Loop—and How to Break It If You Have Allergies or Asthma, Talk to Your Doctor About Cap and Trade Education Top Stories Students Aren't Getting Enough Sleep—School Starts Too Early How to Teach Kids About What's Happening in Ferguson The Ivy League, Mental Illness, and the Meaning of Life Common Core Is Becoming Even More Unpopular This Fall, Minorities Will Outnumber White Students in U.S. Schools Why Did I Study Physics? Sexes Top Stories Working From Home Seems More Legitimate If You Have a Kid A Deadly Epidemic of Violence Against Women Having a Daughter Won't Make You Vote Democratic (or Republican) A Fair-Trade-Like Certification for Gender Equality Is Femen Dying? The Plight of the Male Plus One National Top Stories A Deadly Epidemic of Violence Against Women The Killing of Kajieme Powell and How It Divides Americans Putting Eternal Salvation in the Hands of 19-Year-Old Missionaries Rethinking Language I Am an Undocumented Immigrant California High-Speed Rail—More Questions and Concerns Global Top Stories My Long Correspondence With James Foley Europe's Slow Surrender to Intolerance How Do You Solve a Problem Like Maria Gabriela? Can This Cartoon Muslim Princess Soothe China's Ethnic Tensions? 'The Congress Shall Have Power ... to Declare War' Hunting With Poison Darts Video Top Stories Hunting With Poison Darts I Am an Undocumented Immigrant Is Technology Shifting Our Moral Compass? A Delightful, Pixar-Inspired Cartoon About the Toys in Your Cereal Box Juice Cleanses: The Worst Diet The Ghost Trains of America Magazine In This Month's Issue The Future of College? The Law-School Scam The Escape Artist Subscribe Renew Give a Gift Digital Editions Subscribe Events Newsletters Books Apps Features In Focus Just In Will Republicans Shut Down the Government Again? Changing Memories to Treat PTSD By Cari Romm The Extreme Partisanship of the Roberts Court By Garrett Epps Heading to Switzerland to Die By Julie Beck Will Republicans Shut Down the Government Again? By Molly Ball What Is Pandora Doing Right? The music streaming service has more female employees than many of its peers in tech.  Adrienne LaFrance Aug 21 2014, 4:16 PM ET Tweet More Email Print Anders Wiklund/Reuters

pandora Another week, another addition to Silicon Valley's diversity data parade.

Cheap Pandora All summer long, leading tech companies have been trumpeting slash apologizing for the numbers that show how few women and people of color most of them employ. 

Pandora Outlet The typical gender breakdown seems to be about 70-30 men-to-women (Google, Facebook, Twitter)—with some companies slightly more balanced (LinkedIn, Yahoo, eBay) than others. But few of the leading tech firms that have stepped forward to share their diversity details have workforces that reflect the actual 50-50 gender split in the larger population. 

Pandora Which is why Pandora stood out when it announced this week that 51 percent of its employees are men and 49 percent of them are women. (To put that in perspective, Ericsson also released gender diversity data this week: Its global workforce is 78 percent male.) 

Pandora

Pandora Charms Sale An overall look at gender, of course, is only a slice of the diversity picture. Pandora's leadership is 61 percent male, and men have 82 percent of the company's tech jobs. Plus, like its peers in Silicon Valley, Pandora's workforce is overwhelmingly (83 percent) white and Asian. 

Pandora Bracelet But Pandora's relative gender equity is still noteworthy. And it raises a couple of important questions: What is Pandora doing differently? What can we learn from the its approach? 

Unfortunately, Pandora—just like the two dozen other leading tech companies I've asked this summer—won't talk on-record about the issue. A blog post published yesterday by Pandora founder Tim Westergren offered little of substance, at one point making a bizarre connection between the diversity of his staff and the many culinary offerings in Oakland, California, where Pandora is headquartered. (The population of Oakland is far more diverse than the Pandora workforce.)

Here's what we do know, though: Pandora is now specifically focused on recruiting more women and people of color for leadership and technology roles, according to Westergren. And, if its gender numbers and the programs already in place at the company are any indication, Pandora may actually be able to accomplish some of its diversity goals. 

Earlier this year, Pandora hired Facebook's Lisa Lee as the company's first diversity program manager. And for years the company has had an internal collective of female employees called Pandora Women who participate in industry events, and spend time collaborating in mentorship and community outreach roles. (They also have a book club, and, yes, they've read Lean In .) More recently, Pandora established a similar in-house collective for the people of color who work there. 

Pandora has also joined a handful of other companies in committing to publicly releasing annual updates about the diversity of its staff. And the ability to track progress over time is critically important. But the companies that step forward to talk publicly about diversity in the coming months and years—not just in charts and statements but in casual and formal conversations—will be the ones that might truly change the industry.

Jump to comments Tweet Email Print Presented by Adrienne LaFrance Adrienne LaFrance is a senior associate editor at  The Atlantic,  where she oversees the Technology Channel. Previously she worked as an investigative reporter for Honolulu Civil Beat, Nieman Journalism Lab, and WBUR.  More

Her writing has appeared in The New York Times, The Washington Post , Gawker, The Awl, and several other publications.  All Posts Follow @AdrienneLaF Try 2 Free Issues! Go Subscribe Renew Give a Gift Digital Edition Get Today's Top Stories in Your Inbox (preview) 'The Congress Shall Have Power ... to Declare War' Conor Friedersdorf 8:53 AM ET A Hotline for End-of-Life Care Elana Gordon 1:45 PM ET Why I Wrote a Book About an Obscure '90s Computer Game Darius Kazemi 8:53 AM ET Writers Should Examine Everything Joe Fassler 7:00 AM ET More video Hunting With Poison Darts An indigenous forest dweller in Borneo explains one of his tribe's oldest customs: the art of the blowpipe.

Tweet Will There Be a New Government Shutdown? Changing Memories to Treat PTSD The Extreme Partisanship of the Roberts Court The Other Neanderthal ‹ › Elsewhere on the web Sponsored Links Join the Discussion After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus Close Video Hunting With Poison Darts A Borneo hunter explains one of his tribe's oldest customs: the art of the blowpipe Video A Delightful, Pixar-Inspired Cartoon An action figure and his reluctant sidekick trek across a kitchen in search of treasure. Video I Am an Undocumented Immigrant "I look like a typical young American." Video Juice Cleanses: The Worst Diet A doctor tries the ever-popular Master Cleanse. Sort of. Video Why Did I Study Physics? Using hand-drawn cartoons to explain an academic passion Video What If Emoji Lived Among Us? A whimsical ad imagines what life would be like if emoji were real. Video Living Alone on a Sailboat "If you think I'm a dirtbag, then you don't understand the lifestyle." Writers Up Molly Ball

Will Republicans Shut Down the Government Again? 2:20 PM ET

Julie Beck

'Going to Switzerland' Is a Euphemism for Assisted Suicide 10:30 AM ET

Conor Friedersdorf

'The Congress Shall Have Power ... to Declare War' 8:53 AM ET

James Hamblin

Always Make Promises 8:15 AM ET

Derek Thompson

The Procrastination Doom Loop—and How to Break It Aug 26, 2014

Adrienne LaFrance

Is There a Better Way to Measure Earthquakes? Aug 26, 2014

Jeffrey Goldberg

Europe's Slow Surrender to Intolerance Aug 26, 2014

Joe Pinsker

How Your Home's Soundscape Directs Your Online Shopping Aug 26, 2014

Spencer Kornhaber

Breaking Bad 's Hard-Earned, Heartwarming Emmys Win Aug 26, 2014

Olga Khazan

States With Medical Marijuana Have Fewer Painkiller Overdose Deaths Aug 26, 2014

Uri Friedman

A 24-Step Plan to Resolve the Ukraine Crisis Aug 26, 2014

Ta-Nehisi Coates

Michael Brown's Unremarkable Humanity Aug 25, 2014

Peter Beinart

The Problem With Bombing ISIS Aug 25, 2014

David Frum

Russia Is Already Invading Ukraine Aug 25, 2014

Matt Ford

Who Watches America's Executions? Aug 25, 2014

James Fallows

California High-Speed Rail—More Questions and Concerns Aug 24, 2014

Emma Green

The Stationary Bike of the Soul Aug 24, 2014

Christopher Orr

Sin City 2 : Not to Kill For Aug 22, 2014

Robinson Meyer

Baby Boomers Are Still Playing Words With Friends Aug 21, 2014

Kathy Gilsinan

Is the 'Sympathy Vote' Real? Aug 21, 2014

Megan Garber

Why the World Smells Different After It Rains Aug 18, 2014

Alexis C. Madrigal

​How Much Racial Profiling Happens in Ferguson? Aug 15, 2014

Sophie Gilbert

Expendables 3 : No Movie This Stupid Should Be This Complicated Aug 15, 2014

Rebecca J. Rosen

Daimler Employees Can Set Emails to Auto-Delete During Vacation Aug 14, 2014

Down More in Technology You Can't Find Everything on the Internet Zach Schonfeld Swap Your Body's Blood for Antifreeze Rose Eveleth Is There a Better Way to Measure Earthquakes? Adrienne LaFrance In Focus The Urban Oil Fields of Los Angeles Most Popular 1 The Procrastination Doom Loop—and How to Break It 2 The Star Wars George Lucas Doesn't Want You To See 3 The Extreme Partisanship of John Roberts's Supreme Court 4 Europe's Slow Surrender to Intolerance 5 Healthcare in the Time of Grey's Anatomy 6 The Psychology of Oversharing Facebook Couples 7 The Other Neanderthal 8 My Long Correspondence With James Foley 9 Always Make Promises 10 Where the Five-Day Workweek Came From Just In Will Republicans Shut Down the Government Again? Molly Ball A Hotline for End-of-Life Care Elana Gordon Can This Cartoon Muslim Princess Soothe China's Ethnic Tensions? Jeanne Kim